Blogdett's model for virtual protest is made up of 4 essential ideas, degree of virtualization, legality, cultural homogeneity and the limitations on participation. The degree of virtualization is a measurement of how much of the collective action takes place virtually. Some protests are planned and executed entirely virtually others blur the lines with the planning and execution of the protest occurring both virtually and in the real-world. Legality is the degree to which the protest adheres to the law, actions such as DDOSing are gray areas. Black Hat hacking of networks is definitely illegal and risky for the people involved but frequently has wider impact. Legal actions such as the purposeful violation of game EULA's may result in a response from game developers but will not result in real-world legal penalties. Cultural homogeneity is the measure of how similar the people involved are in ideals. The limitations or participation is a measure of how accessible these virtual protests are to the population. Potential roadblocks to people who would like to be involved are access to a computer, a game subscription and most importantly awareness of when and where protests are taking place. Generally virtual protests are born inside games, image-boards and within chatrooms. For people to take part in these protests they must frequent these places or be in the same social network with someone who does.
Starting in 2006 4Chan's Anonymous as well as the Patriotic Negras began an annual July 12th raid of Habbo Hotel a Kidworld. The raids started as a protest against the perceived racism of the moderators of Habbo. The virtual action was for a large coordinated group of 4Chan users to crate avatars resembling a black man with an Afro wearing a suit. The protestors then blocked the entrances of a pool in Habbo and spammed messages that said “Pools closed due to fail and AIDS” the Habbo moderators quickly caught on and stopped the protests but the Habbo raids have lived on, obtaining status as a meme in their own right. Looking at the Habbo raids through Blogdetts model, the degree of virutalization was total. Some planning may have occurred between ringleaders in the real-world but the action was completely virtual and there is no reason to believe planning happened offline. The Habbo raid was legal, it was a violation of the EULA and resulted in many avatars being banned but no legal action. The raid was very culturally homogenous, executed but a small group of people who frequent 4Chan and involved with Anonymous. The limitations of participation were very low, requiring a personal computer as the only financial obligation. Habbo is free and easy to use and the actions taken were simple. The biggest roadblock to someones participation would be having knowledge of the raid taking place at all.
GG
DPS-GAMER